There are many facets to developing a successful tender/ proposal response and one of the most important and challenging are the words. Letters, words, sentences and paragraphs are the pieces in the game and how they are strategically placed will support a ‘win’ or accelerate a ‘loss’. The importance of playing the word game well is what compels many organisations to look externally for bid writing support. The...

Colour is a wonderful tool to make our messages more meaningful and our target audience more engaged. Here are the 5 reasons to use colour in your lives.. 1. Use colour for symbolism From our early childhood learnings and even from our innate animalistic behaviour, colour elicits psychological associations with thoughts and feelings. For some, colours can have positive or negative connotation depending on the context. For example, although red...