What is strategy, exactly?

Strategy has been studied for years by business leaders, academics and MBA students the world over. Yet, there is no definitive answer to the question: What is a strategy?

lunar-cannonA corporate strategy determines the direction and scope of an organisation for the long term which informs how resources should be structured to succeed in the chosen markets. The strategy defines and documents the organisation’s unique position and how resources, skills, and competencies should be combined to create and maintain competitive advantage.

At Argute Advisory, we work with our clients to plan for success in their chosen marketplace and challenge them to anticipate and prepare for the future.