There are many facets to developing a successful tender/ proposal response and one of the most important and challenging are the words. Letters, words, sentences and paragraphs are the pieces in the game and how they are strategically placed will support a ‘win’ or accelerate a ‘loss’.
The importance of playing the word game well is what compels many organisations to look externally for bid writing support. The difference between ‘technically complete’ and ‘persuasive and compelling’ can be too big a gap to cross within a short bid response period and so external help is an effective solution. For those bidding often, the investment in training to upskills and cross the divide to compelling responses is well worth it in the medium term.
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