Colour is a wonderful tool to make our messages more meaningful and our target audience more engaged. Here are the 5 reasons to use colour in your lives.. 1. Use colour for symbolism From our early childhood learnings and even from our innate animalistic behaviour, colour elicits psychological associations with thoughts and feelings. For some, colours can have positive or negative connotation depending on the context. For example, although red...

When working on a bid, the submission deadline is king and drives the schedule of reviews, draft submissions and graphics deadlines. But, what happens if the solution you are developing content about i s not finalised? Or worse, what if it hasn’t even been decided yet? The first question to answer in this situation is: why?  We all search for bidding utopia when a solution is beautifully developed and defined before the bid response...