There are many facets to developing a successful tender/ proposal response and one of the most important and challenging are the words. Letters, words, sentences and paragraphs are the pieces in the game and how they are strategically placed will support a ‘win’ or accelerate a ‘loss’. The importance of playing the word game well is what compels many organisations to look externally for bid writing support. The...

Winning or losing in business, although exciting or disappointing, is a recognised risk or reward for simply operating. But what about those situations where winning or losing has a profound impact on overall business viability and in turn employees livelihoods and well-being. It is those so called “must win” opportunities that require your best minds, your most expensive resource with the skills and experience so highly prized. But...

Colour is a wonderful tool to make our messages more meaningful and our target audience more engaged. Here are the 5 reasons to use colour in your lives.. 1. Use colour for symbolism From our early childhood learnings and even from our innate animalistic behaviour, colour elicits psychological associations with thoughts and feelings. For some, colours can have positive or negative connotation depending on the context. For example, although red...

The bid room is full of egos. Whether is the production manager locking down the template and refusing to unlock it until after a duel to the death, the graphics artist always knowing best, the subject matter expert that thinks the client is clueless and they shou ld have asked a much better question instead or the bid leaders that pick a position and stick to it until the grim death. The question is, who should have the biggest ego in the...

When explaining a concept, principle, process or anything really, how much does you choice of analogy damage your credibility? We have all been the situation – you are trying to explain something to an individual or group that is potentially complicated to understand or at best, slightly tricky to follow. At this point, we humans draw upon an analogy. Some people seem to pride themselves on inventing what they believe are humorous,...